About

You never know…

Sometimes in life we don’t know where our career paths will go. I’ve spent 10 years working in a garage customizing cars. While I enjoyed that career, it wasn’t fulfilling my artistic side.

Being a former professional musician, I was craving a creative outlet. So I retired from the automotive field with no real prospects on what I would do next. Luckily for me, my employer inquired if I would like to interview for a new position being created in the main office. That opportunity was for a job in copywriting.

I made it through the interview with not much other than my wits. I was asked to supply writing samples and that was the first time I’ve ever written a word of copy. I was offered the job and began my new career as the first and only copywriter for a 65 store chain retailer. I was to provide copy for every campaign including: print, video, and e-commerce. That’s a lot of pressure for a newbie.

Fast forward a few years…I’ve landed in NYC and currently am the copywriter for numerous iconic brands. My passion for writing has far exceeded my actual experience in the beginning. Now, I’ve seen it all and done it. I’m a veteran copywriter ready to take on all creative challenges.

It’s funny sometimes, how things turn out. From a cold garage to applying my craft on 5th Avenue in NYC. I guess you never know…

So, since you’re here, take a few minutes and check out some of my recent work.

Cheers,

Jerry L